Iness Karoui

Iness co-founded the studio after ten years spent mostly on the client side of the table, which is where the habit of asking what a project is for came from. They lead the opening phase of most engagements: the interviews, the walkthroughs, the reading of whatever the organisation has already written about itself.

Iness works on the museum, transit and public sector projects, and teaches a short course on writing briefs that has produced more new work for the studio than any other thing it does.